WWE has seen some of the most captivating General Managers in history.

WWE is considered the mecca of the sports and entertainment industry. It is ruled by some of the top-tier hardworking and creative individuals and authoritative figures. Aside from the people behind the scenes of the action and enthralling experience created in front of the camera, the company has also witnessed authority personnel on WWE television programming, commonly known as WWE General Managers.

The global juggernaut has seen an array of General Managers over the years, a popular concept that was abandoned for a while, before being brought back into the modern era with Adam Pearce and Nick Aldis at the helm of RAW and SmackDown respectively.

With the concept of onscreen figures always adding a flavor of its own into the WWE mix, here is a look at the top five WWE General Managers of all time:

5. Stone Cold Steve Austin

Stone Cold Steve Austin not only emerged as the biggest star of WWE’s Attitude Era but also served as the co-General Manager of RAW in 2003 alongside Eric Bischoff. Memorably in his first act, he brought back the prestigious WWE Intercontinental title that Bischoff had scrapped from the roster.

Moreover, Austin’s run as the GM was filled with beer-swirling moments, occasional stunners, and some of the most enthralling matches on the red brand. However, in a traditional 5-on-5 WWE Survivor Series match in 2003, Austin’s squad lost to Bischoff’s team, leading him to step down as the co-GM as per the pre-determined stipulation.

4. Vickie Guerrero

Vickie Guerrero’s tenure as the General Manager of SmackDown began around 2008 when former GM Teddy Long was written out of the programming in the storyline. Her run saw the formation of a faction, La Familia, comprising her then-onscreen husband Edge who was using her for power and influence in his feud against The Undertaker, Major Brothers, and Chavo Guerrero.

The run lasted until 2009 when Vickie Guerrero requested her release from the company to spend time with her family but would make her return a year later to venture into other managerial roles in WWE.

3. John Laurinaitis

WWE Universe memorably remembers the era of ‘People Power’ started by John Laurinaitis who assumed the duties of the RAW General Manager in 2011. Following that, he even won the General Managership of SmackDown at WrestleMania 28 from Teddy Long, when his team of WWE superstars defeated Long’s team and became the GM of both RAW and SmackDown at the same time.

However, Vince McMahon had seen John Laurinaitis use his power to resolve personal vendettas against stars like CM Punk and John Cena. The end of People Power came at the WWE No Way Out 2012 edition when Laurinaitis’ representative, Big Show lost a Steel Cage match to John Cena, leading to McMahon firing John Laurinaitis on the spot as per match stipulation.

2. Theodore Long

Theodore Long, more popularly known as Teddy Long, was one of the most enthusiastic and power-packed General Managers for SmackDown. His fascination with making multi-man matches, and famous catchphrases like ‘Holla Holla’, ‘Playa’, and ‘one-on-one with The Undertaker’ made him a beloved onscreen authority figure.

Even so, he also turned heel during the Undertaker CM Punk feud in 2008 for a brief period after remaining a babyface figure. In all, his tenure began in 2003 and had a combined period of six years over two tenures on SmackDown and one on ECW making him one of the best GMs of all time.

1. Eric Bischoff

Former WWE Chairman Vince McMahon shocked the WWE Universe when he introduced his former rival from WCW, Eric Bischoff as the new General Manager of Monday Night RAW following the brand split in 2002. The former WCW President’s reign was defined by immense misuse of power, favoring heel superstars and being the ultimate authority, but also introducing matches like Elimination Chamber and Money in the Bank in his tenure.

However, after witnessing major power misuse, Vince held a public court room trial to decide his fate. Ultimately, Bischoff lost the case and was dumped in a Garbage truck by John Cena and driven out of WWE by McMahon himself.

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